Who is an arbitrager and what do they do

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KoriX

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Jan 19, 2024
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Arbitragers earn money from price differences. For instance, a company needs to attract more customers. It offers an offer to pay $200 for each lead. An arbitrager responds to this offer. They independently set up advertising on social media, spending $1,000. The advertising campaign attracts 10 customers. The arbitrager earns $2,000, of which $1,000 is their net profit.

This is a specialist who buys and resells traffic. To do this, they set up and launch advertising, redirecting the attracted traffic to the client's website.

Arbitragers always buy advertising with their own funds; no one provides them with a budget. They only receive money based on results. Depending on the project, arbitragers are paid for leads, registrations, or orders.

The earnings of an arbitrager consist of the difference between the cost of acquiring and selling traffic. The specialist's task is to optimize expenses to maximize personal income. And this is the main challenge in the job.

One needs to have an analytical mindset, the ability to identify the target audience, and choose the right promotion method. Knowing when to use SMM, how to set up contextual and targeted advertising, launch email campaigns, or negotiate placements with bloggers. An arbitrager independently chooses and configures the appropriate advertising approach.

It's essential to remember that arbitrage can harm the business. You won't be able to control the promotion methods used by partners. Your advertising may appear on a dubious platform, and the creative may contradict your image.

In the end, the company's reputation is tarnished, but the partner bears no responsibility for it. Be careful in choosing arbitragers.