What creatives to use for the age-specific target audience

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TopStar

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Jan 19, 2024
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For the age-specific audience, the format of push notifications with imitation of a popular messenger works excellently. Teasers and social networks with a cloak also perform well.

It's worth considering that these are financially capable customers who can afford to spend money on their whims. At the same time, they have significant life experience and know what they want, making them more discerning towards advertising.

Therefore, creatives for this audience will differ from those that appeal to a younger audience. Here are some tips on creating converting creatives for the age-specific target audience.