Let's take a look at the tasks that most arbitrators face. To earn money, they connect to an offer, set up advertising, and optimize the combination.
Connecting to an offer. An arbitrator looks for suitable offers on company websites or in CPA networks and evaluates them. They analyze what target actions the advertiser needs, how much they are willing to pay, and under what conditions traffic can be attracted. Sometimes the conditions are not suitable — for example, the advertiser prohibits the use of contextual advertising, and the arbitrator knows only how to set up that.
Setting up advertising. Initially, the arbitrator launches test advertising campaigns with a small budget or posts a few ads in their channel. They then evaluate the results — how many people clicked on the links, whether they performed the target actions, and how much money the advertiser will pay for these target actions.
Combination optimization. In traffic arbitrage, a combination refers to the complex of actions and approaches — everything used to promote a product or service within one offer. If the arbitrator sees that the advertising is producing results, they optimize and scale it: increase the budget, disable ineffective ads, and test new approaches.
Additionally, an arbitrator may handle other tasks. For example, creating intermediary landing pages, referred to as "funnels" in arbitrage slang. A user who clicks on the ad first lands on the funnel, and from there, they go to the advertiser's site.
An arbitrator can also generate videos using neural networks and upload them to YouTube, create groups on Twitter and optimize them for queries, engage in forum discussions from multiple accounts. There are numerous approaches to promotion, and within these frameworks, arbitrators work on various tasks.
Connecting to an offer. An arbitrator looks for suitable offers on company websites or in CPA networks and evaluates them. They analyze what target actions the advertiser needs, how much they are willing to pay, and under what conditions traffic can be attracted. Sometimes the conditions are not suitable — for example, the advertiser prohibits the use of contextual advertising, and the arbitrator knows only how to set up that.
Setting up advertising. Initially, the arbitrator launches test advertising campaigns with a small budget or posts a few ads in their channel. They then evaluate the results — how many people clicked on the links, whether they performed the target actions, and how much money the advertiser will pay for these target actions.
Combination optimization. In traffic arbitrage, a combination refers to the complex of actions and approaches — everything used to promote a product or service within one offer. If the arbitrator sees that the advertising is producing results, they optimize and scale it: increase the budget, disable ineffective ads, and test new approaches.
Additionally, an arbitrator may handle other tasks. For example, creating intermediary landing pages, referred to as "funnels" in arbitrage slang. A user who clicks on the ad first lands on the funnel, and from there, they go to the advertiser's site.
An arbitrator can also generate videos using neural networks and upload them to YouTube, create groups on Twitter and optimize them for queries, engage in forum discussions from multiple accounts. There are numerous approaches to promotion, and within these frameworks, arbitrators work on various tasks.