Traffic arbitrage is classified based on its source. There are six types of traffic:
Depending on the nature of the project, arbitrage can be "white" or "black":
- Direct - users manually enter the web resource address.
- Organic - visitors come from search engine results.
- Referral - transitions occur through links in applications, messengers, or partner sites.
- Paid - visitors land on the site after clicking on contextual or targeted advertising.
- Social media traffic - all users who come from social networks.
- Undefined - traffic whose origin is difficult to determine.
Depending on the nature of the project, arbitrage can be "white" or "black":
- "White" arbitrage involves legal methods of promotion allowed on the internet. They are applied for legal goods and services, online stores.
- "Black" arbitrage uses dubious and prohibited methods of promotion, such as clickbait, unclosable windows, and circumventing advertising restrictions on social networks. Bookmakers, online casinos, or sellers of dietary supplements often resort to such methods.