This niche is not limited to classic dating apps like Tinder or Badoo. Dating traffic can be categorized into the following groups:
- Adult Dating — This niche includes casual encounters for both men and women, catering to clients with specific fetishes, and facilitating short-term and casual communication for people of any orientation.
- Mainstream Dating — A highly diverse vertical focused on long-term relationships. This can involve connecting based on specific interests, such as dating sites for vegetarians, pet lovers, or travelers.