- Finding a Working Traffic SourceIt's evident that arbitrage in the dating vertical is not a difficult task if you know how to work with a specific traffic source.
SEO Traffic:The advantages are quite obvious – it allows you to attract quality leads and organic traffic. However, you'll need to spend a considerable amount of time creating effective content for the website and considering all aspects of its operation, from content to page loading speed.
Social Media:Time-tested social platforms like Facebook and Instagram, as well as the increasingly popular TikTok, are excellent for promoting dating. You can use targeting for a specific target audience, keywords, and retargeting options. The most obvious drawback is that they are not suitable for promoting 18+ offers.
Native Advertising:The name of this traffic source speaks for itself – your ads will be seamlessly integrated into the content of the site, making them less noticeable and more native. This format has proven its effectiveness for dating offers year after year.
Influencer Marketing:A relatively new but effective promotion method is influencer marketing. This source is straightforward to use – bloggers from various media embed ads for your dating app into their content, ensuring you get a live and quality audience.
Push and In-Page Push:The easiest sources to launch and set up are push and in-page push. In the case of classic pushes, users willingly agree to receive ads, while in-page pushes look like notifications on a specific site. The cost of such advertising is relatively low, and the CR is high.