Disadvantages of Retargeting

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StarWar

New Member
Other
Jan 19, 2024
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This tool has several drawbacks that can make it work in the negative rather than the positive.

  1. Intrusiveness of Advertisements: If the frequency of impressions is not configured properly, the offer's advertisement will literally chase the lead. Not everyone likes this, and some of the audience may develop a negative attitude towards the product. The optimal number of touches before a purchase is three. If a significant portion of the audience has already been reached and there are no desired conversions, it's advisable to stop the ad campaign and target a different audience.
  2. Imperfection of Analytics: Some ads push leads through the sales funnel. However, advertising networks don't know whether the user has completed the purchase or not. Therefore, they continue to show the product to the person, causing irritation. This can lead to returns and canceled payouts.
In addition to these points, retargeting may not always help guide the user to make a purchase. According to statistics, it is effective only for those who are one step away from making a purchase. For other users, the same retargeting ads may become annoying. As a result, the budget may be wasted, and the number of conversions may not increase.
 
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